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A new business proposal for growth strategy of an Indian Pharmaceutical company.
Duration: 2 months
Type: Market research
Skills: Secondary Reading, Industry Analysis, Product Innovation
In a recent endeavor, I had the opportunity to spearhead a proposal for a new business initiative. This project, conducted under the mentorship of managing partners, was a rigorous exercise in strategic marketing and business development within the pharmaceutical sector.
PROCESS
The journey began with an exhaustive secondary market analysis to understand the dynamics of the pharmaceutical industry. This phase involved studying industry trends, identifying market gaps, and recognizing potential growth areas. We conducted deep dives into market segmentation, customer behavior, and competitor analysis, ensuring a thorough understanding of the landscape we were entering.
SPRINT 1:
Define the brand and growth strategy
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Defining brand’s competitive advantage and rivalry proposition
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Defining the opportunities and priorities -
Defining the brand position
Sprint 2:
Creating a strong brand identity
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Preparing towards a leadership mindset
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Designing the brand world and visual identity system to embody the leadership mindset
Sprint 3:
Framing the Cultural Compass
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Incorporating and seeping the beliefs and values of the leaders to the root level.
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Mapping and evaluating the internal system experiences
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Immersion into the business to understand gaps and competitive advantages
Journey Proposed
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