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What I do best
Tools and Skills
Unpacking how Gen Z & Millennials interact with platforms, brands, and content—what grabs their attention, what builds trust, and what makes them stay.
Consumer & Digital Trends Research
Merging qualitative insights with data analysis (R) to go beyond surface-level trends and uncover actionable insights that drive real impact.
Data-Driven Storytelling
Breaking down how design, content, and strategy influence user decisions, engagement, and retention—because every click, swipe, and scroll tells a story.
UX & Behavioral Analysis
Tracking platform shifts, brand positioning, and media consumption patterns to help businesses stay ahead of the curve.
Market Research & Competitive Strategy
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