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HI! I'm Nihareeka

UX and Market Researcher 

I come from a qualitative research & storytelling background, and now leveling up my skills with data analysis (R) to blend numbers with narratives—because research should be more than just stats, it should tell a story.

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What I do best

Tools and Skills

​Unpacking how Gen Z & Millennials interact with platforms, brands, and content—what grabs their attention, what builds trust, and what makes them stay.

Consumer & Digital Trends Research

Merging qualitative insights with data analysis (R) to go beyond surface-level trends and uncover actionable insights that drive real impact.

Data-Driven Storytelling

Breaking down how design, content, and strategy influence user decisions, engagement, and retention—because every click, swipe, and scroll tells a story.

UX & Behavioral Analysis 

Tracking platform shifts, brand positioning, and media consumption patterns to help businesses stay ahead of the curve.

Market Research & Competitive Strategy 

NY, NY
LinkedIn
Nihareeka.mhatre@gmail.com

Lets Talk!

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